Marketing and advertising for businesses: how much services cost
Prices of 24 services collected from 99 public sources (company price lists, official fees and guides quoting prices). As at 5 October 2026. Select a service to see all sources and quotations.
| Service | Median | Typically | Full range | Sources |
|---|---|---|---|---|
| Website positioning (SEO) PLN per month for SEO services, local/starter package | 1,000 PLN/month | 1,000 ‑ 1,400 | 800 ‑ 2,500 | 6 |
| Company website PLN for creating a basic company website (one-off) | 1,650 PLN | 1,500 ‑ 2,750 | 699 ‑ 15,000 | 5 |
| Online shop PLN for creating an online shop on an open-source platform (one-off) | 21,000 PLN | 15,000 ‑ 34,000 | 2,000 ‑ 70,000 | 7 |
| Social media management PLN per month for social media management, basic package (one platform) | 850 PLN/month | 580 ‑ 920 | 399 ‑ 2,500 | 5 |
| Website SEO audit PLN for an SEO audit of a small/medium-sized website (one-off) | 2,000 PLN | 1,250 ‑ 2,500 | 500 ‑ 2,900 | 5 |
| Copywriting (writing content) PLN per 1000 characters including spaces | 50 PLN/1000 characters incl. spaces | 48 ‑ 52 | 40 ‑ 60 | 4 |
| Logo design PLN for a logo design | 775 PLN | 665 ‑ 890 | 550 ‑ 1,000 | 2 |
| Graphic design (logo, poster, leaflet) PLN for a logo design, basic option | 600 PLN | 575 ‑ 1,300 | 550 ‑ 2,000 | 3 |
| Advertising space rental (billboard) PLN per month for billboard hire (approx. 12-18 m²) | 3,500 PLN/month | 2,150 ‑ 4,650 | 750 ‑ 10,000 | 3 |
| Business card design PLN for a business card design | 50 PLN | 50 ‑ 100 | 49 ‑ 150 | 3 |
| SSL certificate for a website PLN per SSL certificate (basic, DV domain validation) for one year | 99 PLN/year | 40 ‑ 250 | 29 ‑ 1,000 | 5 |
| Content marketing PLN per month for content marketing services | 6,500 PLN/month | 4,000 ‑ 9,000 | 1,500 ‑ 20,000 | 2 |
| TikTok Ads management PLN per month for managing a TikTok Ads campaign (excluding advertising budget) | 1,000 PLN/month | 990 ‑ 1,250 | 980 ‑ 1,490 | 3 |
| Marketing activities audit PLN for a marketing activities audit (one-off) | 10,000 PLN | 3,500 ‑ 11,000 | 1,500 ‑ 20,000 | 5 |
| Comprehensive marketing services PLN per month for comprehensive marketing services | 7,750 PLN/month | 7,150 ‑ 7,900 | 1,700 ‑ 13,800 | 3 |
| AI search engine optimisation (GEO) PLN per month for AI search optimisation (GEO) | 2,500 PLN/month | 1,500 ‑ 3,000 | 599 ‑ 8,940 | 5 |
| PPC campaign management PLN per month for managing a PPC campaign (one channel, excluding advertising budget) | 900 PLN/month | 600 ‑ 980 | 250 ‑ 2,500 | 5 |
| Google Ads management PLN per month for managing a Google Ads campaign (excluding advertising budget) | 1,300 PLN/month | 980 ‑ 1,550 | 500 ‑ 2,500 | 5 |
| Facebook and Instagram Ads management PLN per month for managing a Facebook/Instagram Ads campaign (excluding advertising budget) | 885 PLN/month | 575 ‑ 1,400 | 250 ‑ 2,500 | 6 |
| LinkedIn Ads management PLN per month for managing a LinkedIn Ads campaign (excluding advertising budget) | 790 PLN/month | 695 ‑ 885 | 599 ‑ 980 | 2 |
| Microsoft Ads (Bing) management PLN per month for managing a Microsoft Ads (Bing) campaign, excluding advertising budget | 1,100 PLN/month | 1,050 ‑ 1,150 | 980 ‑ 1,200 | 2 |
| Pinterest Ads management PLN per month for managing a Pinterest Ads campaign (excluding advertising budget) | 1,250 PLN/month | 950 ‑ 1,900 | 850 ‑ 4,800 | 4 |
| Advertising on ChatGPT PLN per month for managing a ChatGPT campaign (OpenAI Ads), excluding advertising budget | 1,000 PLN/month | 900 ‑ 1,100 | 800 ‑ 1,200 | 2 |
| Marketing consultation PLN per hour of marketing consultancy | 245 PLN/hour | 170 ‑ 850 | 150 ‑ 1,500 | 5 |
Services with too few public price lists
Many companies provide these services, but fewer than two publish prices, so we do not calculate a median for them. Prices are usually agreed after discussing the scope of work.
The median is the middle value across all sources. ‘Typical’ is the range containing the middle half of the sources. Methodology.