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Marketing and advertising for businesses: how much services cost

Prices of 24 services collected from 99 public sources (company price lists, official fees and guides quoting prices). As at 5 October 2026. Select a service to see all sources and quotations.

ServiceMedianTypicallyFull rangeSources
Website positioning (SEO)
PLN per month for SEO services, local/starter package
1,000 PLN/month1,000 ‑ 1,400800 ‑ 2,5006
Company website
PLN for creating a basic company website (one-off)
1,650 PLN1,500 ‑ 2,750699 ‑ 15,0005
Online shop
PLN for creating an online shop on an open-source platform (one-off)
21,000 PLN15,000 ‑ 34,0002,000 ‑ 70,0007
Social media management
PLN per month for social media management, basic package (one platform)
850 PLN/month580 ‑ 920399 ‑ 2,5005
Website SEO audit
PLN for an SEO audit of a small/medium-sized website (one-off)
2,000 PLN1,250 ‑ 2,500500 ‑ 2,9005
Copywriting (writing content)
PLN per 1000 characters including spaces
50 PLN/1000 characters incl. spaces48 ‑ 5240 ‑ 604
Logo design
PLN for a logo design
775 PLN665 ‑ 890550 ‑ 1,0002
Graphic design (logo, poster, leaflet)
PLN for a logo design, basic option
600 PLN575 ‑ 1,300550 ‑ 2,0003
Advertising space rental (billboard)
PLN per month for billboard hire (approx. 12-18 m²)
3,500 PLN/month2,150 ‑ 4,650750 ‑ 10,0003
Business card design
PLN for a business card design
50 PLN50 ‑ 10049 ‑ 1503
SSL certificate for a website
PLN per SSL certificate (basic, DV domain validation) for one year
99 PLN/year40 ‑ 25029 ‑ 1,0005
Content marketing
PLN per month for content marketing services
6,500 PLN/month4,000 ‑ 9,0001,500 ‑ 20,0002
TikTok Ads management
PLN per month for managing a TikTok Ads campaign (excluding advertising budget)
1,000 PLN/month990 ‑ 1,250980 ‑ 1,4903
Marketing activities audit
PLN for a marketing activities audit (one-off)
10,000 PLN3,500 ‑ 11,0001,500 ‑ 20,0005
Comprehensive marketing services
PLN per month for comprehensive marketing services
7,750 PLN/month7,150 ‑ 7,9001,700 ‑ 13,8003
AI search engine optimisation (GEO)
PLN per month for AI search optimisation (GEO)
2,500 PLN/month1,500 ‑ 3,000599 ‑ 8,9405
PPC campaign management
PLN per month for managing a PPC campaign (one channel, excluding advertising budget)
900 PLN/month600 ‑ 980250 ‑ 2,5005
Google Ads management
PLN per month for managing a Google Ads campaign (excluding advertising budget)
1,300 PLN/month980 ‑ 1,550500 ‑ 2,5005
Facebook and Instagram Ads management
PLN per month for managing a Facebook/Instagram Ads campaign (excluding advertising budget)
885 PLN/month575 ‑ 1,400250 ‑ 2,5006
LinkedIn Ads management
PLN per month for managing a LinkedIn Ads campaign (excluding advertising budget)
790 PLN/month695 ‑ 885599 ‑ 9802
Microsoft Ads (Bing) management
PLN per month for managing a Microsoft Ads (Bing) campaign, excluding advertising budget
1,100 PLN/month1,050 ‑ 1,150980 ‑ 1,2002
Pinterest Ads management
PLN per month for managing a Pinterest Ads campaign (excluding advertising budget)
1,250 PLN/month950 ‑ 1,900850 ‑ 4,8004
Advertising on ChatGPT
PLN per month for managing a ChatGPT campaign (OpenAI Ads), excluding advertising budget
1,000 PLN/month900 ‑ 1,100800 ‑ 1,2002
Marketing consultation
PLN per hour of marketing consultancy
245 PLN/hour170 ‑ 850150 ‑ 1,5005

Services with too few public price lists

Many companies provide these services, but fewer than two publish prices, so we do not calculate a median for them. Prices are usually agreed after discussing the scope of work.

  • Franchise network marketing: services include adsfox
  • Snapchat Ads management: services include adsfox

The median is the middle value across all sources. ‘Typical’ is the range containing the middle half of the sources. Methodology.