Website SEO: 2026 price list, SEO audit and Google Ads

indekscen.pl editorial team · published 30 September 2026 · prices according to the 5 October 2026 index

A local SEO package in Poland most commonly costs 1,000 PLN/month, typically 1,000 ‑ 1,400 PLN/month. Nationwide SEO costs around 2,000 PLN/month, while SEO for an online shop costs around 2,500 PLN/month. An initial SEO audit often adds a one-off cost of around PLN 2,000.

SEO is a subscription service, not a one-off purchase, so an agency’s price list tells you little until you know what the package includes and what must be purchased separately. Below, we compare medians from public agency and freelancer price lists: local, nationwide and online shop packages, SEO audits, websites themselves and Google Ads campaigns, which are most often compared with SEO. Unlike individual agency price lists, we show a median from several sources and a price-list quotation for each figure.

How much does Google SEO cost?

Google SEO costs from 800 PLN/month for the cheapest local packages to 2,500 PLN/month for the most expensive offers we collected, with a median of 1,000 PLN/month. The price rises with the target area: a local package for a business operating in one city is the cheapest, nationwide SEO is considerably more expensive, and an online shop is the most expensive because it has the most pages and faces the strongest competition.

Median and typical range from public price lists, as at 5 October 2026. Each price includes a source and quotation on the service page.

Type of SEO	Median	Suitable for
Local (starter package)	1,000 PLN/month	service business in one city: clinic, workshop, law firm
Nationwide	2,000 PLN/month	company selling services throughout Poland
Online shop	2,500 PLN/month	e‑commerce site with many categories and products

Agencies also use different pricing models. Most charge a fixed monthly fee, while some combine a low fee with a performance bonus. A bonus-based model sounds safe, but check how ‘performance’ is defined: a high ranking for a niche keyword with no traffic will not benefit the business.

What does an SEO package include, and what costs extra?

A standard SEO package includes keyword research, an initial audit, website optimisation and technical fixes, external link building, and a monthly ranking report. The following are most commonly charged separately:

1. Large quantities of new content, such as regular blog articles. Each piece of copywriting is an additional cost.
2. A budget for sponsored publications on external portals, used to build links.
3. Website redesign or migration, if the audit shows that the current website is preventing growth.

When comparing offers, ask every agency the same questions: how many hours of work per month, how many links and of what quality, how many pieces of content, who writes them, what the notice period is, and who owns the content after the contract ends.

How much does an SEO audit cost, and is one necessary?

An SEO audit for a small or medium-sized website is a one-off cost of around PLN 2,000, typically PLN 1,250 ‑ 2,500, while an online shop audit costs around PLN 3,900. An audit is a diagnosis: a list of technical errors and an assessment of the content and link profile, with implementation priorities. It does not include the fixes themselves, so you either implement them yourself or hire a developer or agency.

Be wary of the cheapest audits, costing around PLN 500. According to notes in price lists, these are often automated reports from a tool, without interpretation or guidance on what to fix first. A reliable, manual audit costs considerably more. If you take out an SEO subscription, ask whether the initial audit is included: it is included in many packages.

SEO or Google Ads: which is better?

SEO and Google Ads management fees are in a similar price range, but the services work differently: agency management of a Google Ads campaign has a median price of 1,300 PLN/month, compared with 1,000 PLN/month for local SEO. The difference lies in what you pay in addition to the management fee. With Google Ads, every click is paid for separately from the advertising budget, and traffic disappears immediately when the campaign is stopped. With SEO, you do not pay for clicks, but results usually take several months, while the rankings achieved remain in place for some time after the contract ends.

Median and typical range from public price lists, as at 5 October 2026. Each price includes a source and quotation on the service page.

In practice, Google Ads can bring in customers from the first day and lets you test which services sell. SEO builds steady traffic over the longer term. A new business often starts with a campaign and launches SEO at the same time, allowing it to reduce the advertising budget after a few months.

Is SEO worth it?

SEO is worthwhile when one acquired customer is worth more than the monthly fee and the business can wait for results. A year of local SEO at the median price costs around PLN 12,000; for nationwide SEO at 2,000 PLN/month, the annual bill is correspondingly higher. Calculate how many customers must come from the search engine for this amount to pay for itself. For high-value services, such as legal services, dentistry and renovations, a few customers a year may be enough. The calculation can be more difficult for inexpensive one-off services.

It is not worth signing a long contract without a trial period or paying for rankings for keywords that nobody searches for. Ask the agency for a list of keywords and an explanation of why those particular terms will attract customers.

Example: the first year of Google visibility for a small business

A small service business starting from scratch and seeking customers from Google in its city pays for several separate items in the first year. We do not add them together into a single amount because each comes from a different price list and changes independently, but the spending sequence usually looks like this:

Item	Cost	When
Company website	PLN 1,650 one-off	at the outset
Website maintenance (domain, hosting)	1,000 PLN/year per year	every year
SEO audit (if the website already exists)	PLN 2,000 one-off	at the outset
Local SEO	PLN 12,000 for 12 months	every month
Google Ads management, optional	PLN 3,900 for the first 3 months	at the outset, until SEO produces results

A campaign in the first few months fills the gap before SEO begins to generate traffic. Remember that with Google Ads, the budget for clicks is charged in addition to the agency’s fee.

Can you do website SEO yourself?

DIY SEO is possible for a small local website, especially in a less competitive sector. The main cost is time: completing the Google Maps business profile, writing appropriate page titles and descriptions, improving website speed, creating useful content about services and cities, and collecting customer reviews. A good starting point is a one-off audit costing around PLN 2,000, which will show what needs improvement. Without experience, it is difficult to achieve results in competitive sectors, such as finance, law and aesthetic medicine, or with online shops, because continuous link building also matters.

How much does a website and its maintenance cost?

A basic company website costs around PLN 1,650 as a one-off payment, typically PLN 1,500 ‑ 2,750, while maintenance, including the domain, hosting and updates, costs around 1,000 PLN/year per year. Cheap template-based websites usually include basic SEO optimisation, but when targeting many services and cities, it soon becomes apparent that pages and content are missing. Before ordering SEO services, make sure that company website has a separate page for every service you want to sell.

You can find more services in this sector, from logo design to social media management, in the marketing and advertising section. We explain why the same services cost different amounts in different cities in the article where services are cheapest. Full data and sources for SEO are available on the website positioning (SEO) page, and those for audits are on the website SEO audit page.

„U mnie w F-Tech Online zaczyna się od 850 zł miesięcznie za pakiet lokalny, 1500 zł za ogólnopolski i 1900 zł za sklep”

F-Tech Online, 2026, source

„Najtańszy pakiet pozycjonowania w Google, dostępny w atrakcyjnej cenie, już od 1000zł miesięcznie.”

nowe.studio, 2026, source

„Koszt pozycjonowania lokalnego zaczyna się od 1000 zł miesięcznie.”

Intense, 2026, source

„W tym scenariuszu abonament SEO zaczyna się od 1 500 zł netto: w tej cenie klient otrzymuje kompleksowe działania na stronie (on-page) oraz content marketing”

Clue Group, source

The prices in this article come from public price lists published by marketing agencies and freelancers, as well as trade articles; each price has a source, date and verbatim quotation on the service page. Amounts in agency price lists are often stated net (excl. VAT). Index updated: 5 October 2026.

Frequently asked questions

Are SEO and website positioning the same thing?

W praktyce tak: SEO to optymalizacja strony pod wyszukiwarki, a pozycjonowanie to potoczna nazwa całej usługi, łącznie z linkami i raportami. Pakiet lokalny kosztuje około 1,000 PLN/month.

How much does an SEO audit cost?

Audyt SEO małej lub średniej strony kosztuje według 5 cenników zebranych przez indekscen.pl medianę PLN 2,000, typowo PLN 1,250 ‑ 2,500. Audyt sklepu internetowego to około PLN 3,900.

How much does a website cost?

Podstawowa strona firmowa kosztuje jednorazowo około PLN 1,650, typowo PLN 1,500 ‑ 2,750. Rozbudowane projekty agencji są wyraźnie droższe, do PLN 15,000.

How much does it cost to maintain a website for a year?

Domena, hosting i aktualizacje to około 1,000 PLN/year rocznie. To koszt niezależny od pozycjonowania.

How much does cheap website SEO cost?

Najtańsze pakiety, jakie znaleźliśmy, zaczynają się od 800 PLN/month. Przy takiej cenie zapytaj, ile godzin pracy i ile linków obejmuje abonament.

Translation of the original Polish article dated 30 September 2026. Quotations from price lists are in Polish, as published by the companies. Read the original in Polish.

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