Copywriting price list 2026: rates per 1000 characters and examples

indekscen.pl editorial team · published 30 September 2026 · prices according to the 5 October 2026 index

Copywriting in Poland most often costs PLN 50 per 1000 characters including spaces (typically PLN 48 ‑ 52, from PLN 40 to PLN 60 in the collected price lists). A 5000-character blog article therefore costs about PLN 250, while an ongoing monthly copywriting service costs about 1,500 PLN/month.

Copywriters charge in two ways: by text length (1000 characters including spaces) or through a fixed monthly retainer. Price lists look similar, but differ in what is included: research, SEO optimisation, revisions and turnaround time. Below, we present rates from public price lists and calculate the cost of specific assignments: an article, product descriptions and copy for a company website.

How much does a copywriter charge per 1000 characters?

According to 4 copywriter and agency price lists collected by indekscen.pl, a copywriter most often charges PLN 50 per 1000 characters including spaces, with a typical range of PLN 48 ‑ 52. The lowest rates, from PLN 40, apply to simple blog articles without extensive research, while the highest, up to PLN 60, apply to copy requiring more work or written by experienced authors.

The abbreviation “zzs” in Polish price lists means characters including spaces, which covers all characters in the text, including spaces and punctuation. For reference, a standard manuscript page contains 1800 characters including spaces, while a typical blog post has between 4000 and 8000 characters. Sources and quotations from price lists are available on the copywriting (writing content) page.

How much do a blog article, product description and website copy cost?

At the median rate, a blog article of 5000 characters including spaces costs about PLN 250, or PLN 240 ‑ 260 at typical rates. Any assignment can be calculated in the same way: multiply the length in thousands of characters by the rate.

Assignment	Length	Cost at the median	Typical range
Product description	1000 characters incl. spaces	PLN 50	PLN 50
Shop category description	2000 characters incl. spaces	PLN 100	PLN 100
Blog article	5000 characters incl. spaces	PLN 250	PLN 240 ‑ 260
Expert guide	10 000 characters incl. spaces	PLN 500	PLN 480 ‑ 520
Company website, 5 subpages of 3000 characters incl. spaces each	15 000 characters incl. spaces	PLN 750	PLN 720 ‑ 780
10 product descriptions of 1000 characters incl. spaces each	10 000 characters incl. spaces	PLN 500	PLN 480 ‑ 520

These calculations are based solely on the rate per text length. Specialist copy, such as medical, legal or technical content, costs more because it requires research and expertise. Urgent delivery also incurs a surcharge.

Website copy prices: what is included in the website price and what is not?

Website copy is often not included in the cost of building a website. A company website usually costs PLN 1,500 ‑ 2,750, but contractors’ price lists often treat writing copy for all subpages as a separate item. For five subpages of 3000 characters each, copywriting costs an additional PLN 750 or so.

Before ordering a website, ask directly who will write the copy, how much copy is included in the price and whether it includes search engine optimisation. A website with a ready-made template and copy “to be added” looks inexpensive only until it has to be filled with content.

Ongoing copywriting support or individual assignments?

Ongoing copywriting support costs about 1,500 PLN/month on a monthly retainer and is worthwhile for companies that publish content regularly. For comparison, six articles of 5000 characters each, or 30 000 characters in total, cost about PLN 1,500 per month when charged by length. Compare this amount with the retainer before choosing a working arrangement. A retainer usually gives you regular deadlines and a writer who knows your company.

Content marketing is a broader service in which the agency not only writes the copy, but also prepares a content plan and manages publication. It costs considerably more: the median is 6,500 PLN/month, while preparing a one-off content plan alone costs about PLN 1,500. A single article from a content marketing agency costs about PLN 200.

Median and typical range from public price lists, as at 5 October 2026. Each price includes a source and quotation on the service page.

SEO copywriting: how much does search-optimised copy cost?

Search-optimised copy usually costs more than the standard rate of PLN 48 ‑ 52 per 1000 characters because, according to price lists, the basic rate often does not include SEO optimisation. SEO copywriting also involves keyword selection, planning headings around readers’ questions, internal linking and meta descriptions. If you commission SEO services from an agency, check whether content is included in the retainer: an entry-level website positioning (SEO) package usually costs 1,000 ‑ 1,400 PLN/month, but a large volume of new copy may be charged separately. Read more in the article website SEO: price list.

Copywriting or translating existing content?

Translating existing content from another language usually costs PLN 39 ‑ 50 per standard billing page, which most often contains between 1500 and 1800 characters including spaces, so it is longer than the 1000 characters used for a copywriter’s rate. This option is suitable for companies that already have content in another language. Sales or blog copy written specifically for Polish readers usually sounds better than a translation. For comparison, a copywriter’s rate is PLN 50 per 1000 characters.

What copywriting services are available?

Copywriting services cover any commissioned writing, usually charged per 1000 characters including spaces or through a monthly retainer. The most commonly commissioned services are:

1. Blog articles and guides, often with search engine optimisation.
2. Company website copy: the home page, services and about page.
3. Product and category descriptions for online shops. Read more about shop costs in the article cost of setting up and running an online shop.
4. Sponsored articles for external portals.
5. Advertising copy: slogans, advert content, newsletters and posts. Posts may be part of the social media management service, which usually costs 580 ‑ 920 PLN/month for one platform.

What determines a copywriter’s rate?

A copywriter’s rate depends primarily on the subject matter and the writer’s experience, which explains the range from PLN 40 to PLN 60 per 1000 characters. Factors shown in price lists include:

• Subject matter. Simple blog articles are the cheapest, while expert and specialist copy costs considerably more.
• Experience and specialisation. A copywriter with a portfolio in your industry writes faster and requires fewer revisions, but charges more.
• Pricing model: a rate based on length or a fixed monthly retainer.
• Deadline. Urgent delivery usually incurs a surcharge.
• Scope. SEO optimisation, source research and publishing the copy on the website are often not included in the basic rate.

A good brief reduces the cost: specify the purpose of the copy, its audience and length, examples of copy you like and a list of facts about the company. A copywriter who does not have to guess is less likely to request additional rounds of revisions.

How can you avoid overpaying for copy?

• Compare rates for the same unit. A rate per 1000 characters and a rate per standard billing page are not the same.
• Ask whether the price is net, whether it includes revisions and how many.
• Agree the length in advance. Copy described as “roughly one page” can easily grow when it appears on the invoice.
• Order one trial piece first before committing to a larger package.
• Do not choose based on price alone. The cheapest copy costs twice as much if it has to be rewritten.

„od 59 zł za 1000 znaków ze spacjami”

Mateusz Winkler, source

„Teksty blogowe, zewnętrzne i sponsorowane od 50 zł netto/1000 zzs (znaków ze spacjami)”

Agencja Kuźnia, source

„Artykuły na bloga (niewymagające zaawansowanego researchu) | 40 złotych netto / 1000 znaków ze spacjami”

Bartek Gąsior, source

„Moja stawka za copywriting w języku polskim – 40-60 zł/1000 zzs”

freelancercopywriter.pl, 2025, source

More prices for advertising and online services can be found in the marketing and advertising category, while our article social media management: price list covers the management of company profiles.

The prices in this article come from public price lists published by copywriters, agencies and translation companies. Each entry on the service page includes its source, date and a verbatim quotation.

Frequently asked questions

Are copywriting rates net or gross?

W cennikach firm i agencji stawki są często podawane netto, więc do PLN 50 za 1000 znaków może dojść VAT. Przed zleceniem zapytaj, czy kwota jest ostateczna.

How much does a product description for an online shop cost?

Opis produktu na 1000 znaków ze spacjami kosztuje przy medianie stawek około PLN 50, a pakiet 10 takich opisów około PLN 500. Krótkie, powtarzalne opisy bywają wyceniane za sztukę, więc porównaj oba sposoby.

Is SEO copywriting more expensive?

Zwykle tak. Zwykła stawka PLN 48 ‑ 52 za 1000 znaków często nie obejmuje optymalizacji SEO, np. doboru fraz i nagłówków, i copywriter dolicza ją osobno albo wybiera wyższą stawkę.

How much does urgent copywriting cost?

Tryb ekspresowy to zwykle dopłata do stawki podstawowej, która wynosi najczęściej PLN 50 za 1000 znaków. Wysokość dopłaty ustala copywriter, więc zapytaj o nią przed zleceniem.

How much does a copywriter earn?

Zarobków copywriterów nie zbieramy. Znamy stawki: najczęściej PLN 48 ‑ 52 za 1000 znaków ze spacjami albo abonament około 1,500 PLN/month przy stałej współpracy z jedną firmą.

Translation of the original Polish article dated 30 September 2026. Quotations from price lists are in Polish, as published by the companies. Read the original in Polish.

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