Social media management: 2026 price list, packages and advertising

indekscen.pl editorial team · published 30 September 2026 · prices according to the 5 October 2026 index

Managing a company's social media on one platform most often costs 850 PLN/month in Poland, with a typical range of 580 ‑ 920 PLN/month. This is the price of a basic package: scheduled posts, simple graphics, moderation and a report. The cheapest freelancer offers start at 399 PLN/month, while agencies charge up to 2,500 PLN/month or more for a broader scope.

“Social media management from X per month” is a phrase found on almost every agency website, but similarly priced offers can cover very different services: sometimes two Facebook posts a week, sometimes an Instagram account with reels, a report and responses to messages. We collected price lists from agencies and freelancers to show how much profile management really costs, what the package includes and what you will pay for separately.

How much does social media management cost?

Social media management on one platform most often costs 850 PLN/month net (excl. VAT), according to 5 price lists collected by indekscen.pl. Half of the offers fall within the 580 ‑ 920 PLN/month range, while the cheapest packages start at 399 PLN/month. The upper limit, 2,500 PLN/month, reflects agency rates for several channels and a broader scope. Sources and verbatim quotations from price lists are available on the social media management page.

A year of managing one profile under a basic package therefore costs approximately PLN 10,000 (typically PLN 7,000 ‑ 11,000). It is worth considering the annual cost because social media results take months to build, and agency contracts often have a notice period.

What does the price of social media management include?

A basic social media management package usually includes four elements. It is worth comparing them point by point across offers:

1. Creating and publishing posts according to an agreed schedule, most often between several and a dozen or so per month.
2. Simple graphics for posts, prepared using templates in the brand’s colours.
3. Moderation of comments and responses to messages during agreed hours.
4. A monthly report on reach, engagement and follower growth.

The package usually excludes the budget for promoting posts, professional photography and video production, as well as paid advertising campaigns. These are the three items that most often surprise companies on their first invoice.

Profile management or advertising campaigns: how much do they cost?

Profile management and advertising campaign management are two separate services, although many agencies sell them together. Profile management covers organic posts and interaction with followers. facebook and Instagram Ads management covers the setup of paid campaigns and target audiences, creative testing and optimisation, priced separately at approximately 885 PLN/month (typically 575 ‑ 1,400 PLN/month). The advertising budget paid directly to the platform is an additional cost.

Median and typical range from public price lists, as at 5 October 2026. Each price includes a source and quotation on the service page.

If a company operates mainly on TikTok, tikTok Ads management usually costs 990 ‑ 1,250 PLN/month per month. Comprehensive comprehensive marketing services, where social media is one of several channels alongside SEO, advertising and strategy, has a median price of 7,750 PLN/month. For comparison, we discuss ongoing website SEO in the article website SEO: price list.

How much does social media management cost: freelancer or agency?

A freelancer managing social media will usually charge an amount at the lower end of the range, from 399 PLN/month to approximately 850 PLN/month for one platform. An agency with a team that includes a graphic designer, copywriter and campaign specialist charges more, with rates for several channels reaching 2,500 PLN/month or more.

Who manages it	Typical monthly cost	Best suited to
Freelancer, one platform	from 399 PLN/month to 850 PLN/month	small local business, one channel
Agency, basic package	580 ‑ 920 PLN/month	a company that wants a dedicated account manager and reports
Agency, several platforms and video	up to 2,500 PLN/month or more	a brand with a budget for content and advertising
Agency, comprehensive marketing	approximately 7,750 PLN/month	a company that outsources all its marketing

A freelancer offers a lower price and direct contact with the person writing the posts. Availability can be a drawback: when one person is on holiday or ill, publishing comes to a halt. An agency provides cover and a broader team, but you also pay towards its overheads.

What affects the price of social media management?

The price of social media management increases primarily with the number of platforms and publishing frequency. The most important factors found in agency price lists are:

• Number of platforms. Facebook, Instagram, TikTok and LinkedIn require different formats, so each additional platform increases the price.
• Frequency. Two posts a week require a different amount of work from daily posts with stories.
• Content format. Reels and videos take much more work than graphics with text.
• Who supplies the materials. If the company provides its own photos of products and completed projects, the agency has less work to do. When new photos are needed, photo shoot costs around PLN 600.
• Moderation. Responding to messages in the evenings and at weekends often costs extra.

How much does one Instagram graphic or reel cost?

Our index does not yet include prices for individual Instagram graphics or reels because agencies rarely sell them separately. Graphics for posts are usually included in a 580 ‑ 920 PLN/month package, while reels and videos may be charged separately or included in more expensive packages. If you only need copy, copywriting (writing content) costs approximately PLN 50 per 1,000 characters including spaces, while ongoing copywriting services cost approximately 1,500 PLN/month.

How much does a social media manager earn?

We do not collect data on social media specialists’ earnings, but price lists show how much a company pays for the service. A freelancer who manages one company’s profile under a basic package will usually issue a monthly invoice for between 399 PLN/month and 850 PLN/month. To make a living from this work, they manage several or a dozen or more profiles at once, so it is important to find out how much time they will actually devote to your company.

Ask directly how many clients one person handles and how many hours per month they devote to your profile. With the cheapest offers, the answer can be surprising: a few hours per month, meaning that posts are prepared in bulk for the entire month in advance.

Is it worth managing social media yourself?

Managing social media yourself makes sense for a small business where the owner enjoys showcasing their work and has a few hours a week to spare. The saving is approximately PLN 10,000 per year, but you pay with your own time. A good compromise is to begin with a consultation, publish content yourself according to an agreed plan, and outsource only photography and advertising.

Outsourcing profile management is worthwhile when posts are irregular, the profile remains inactive for months or the company wants to run paid campaigns. In these cases, a regular schedule, reports and advertising management are worth the monthly fee.

How can you outsource social media management without overpaying?

• Ask for a sample month. A specific number of posts, formats and a publishing plan tell you more than the package name.
• Separate the fee from the advertising budget. Ask how much of the invoice goes to the agency and how much to the platform.
• Check who owns the accounts. The profile and advertising account should be set up in the company’s name, with access granted to the agency, not the other way round.
• Ask about the notice period and whether you will receive the graphics in an editable format after the partnership ends.
• Start with one platform. It is better to manage one channel well for 850 PLN/month than three poorly.
• Consider an initial consultation. One marketing consultation, costing approximately 245 PLN/hour, will help determine which channel makes sense for your sector.

You can find more prices for advertising services in the marketing and advertising category.

The prices in this article come from public price lists published by agencies and freelancers, as well as industry articles. Each price has a source, date and verbatim quotation on the social media management page.

Frequently asked questions

How much does one Facebook post cost?

Cen za pojedynczy post nie ma w naszym indeksie, bo agencje rzadko sprzedają posty na sztuki. Pakiet miesięczny z kilkoma lub kilkunastoma postami na jednej platformie kosztuje zwykle 580 ‑ 920 PLN/month.

How much does it cost to write the copy for a post?

Copywriterzy liczą zwykle za 1000 znaków ze spacjami, a mediana stawki to PLN 50 za 1000 znaków. Krótki post na Facebooka ma zwykle kilkaset znaków, ale copywriterzy często mają minimalną kwotę zlecenia.

Is the advertising budget included in the price of social media management?

Nie. Budżet na promowanie postów płacisz bezpośrednio platformie, np. Meta albo TikTokowi, a pakiet za 850 PLN/month to tylko wynagrodzenie za pracę.

How much does a social media photo shoot cost?

Profesjonalna sesja nie wchodzi w podstawowy pakiet prowadzenia profilu. Sesja zdjęciowa w pakiecie podstawowym kosztuje według naszego indeksu około PLN 600, a zdjęcia wystarczają zwykle na kilka miesięcy publikacji.

Are social media management prices net of VAT?

Agencje podają ceny najczęściej netto, więc firma będąca płatnikiem VAT odliczy podatek. Dla osoby prywatnej albo firmy bez VAT stawka 850 PLN/month netto oznacza wyższy rachunek brutto.

Translation of the original Polish article dated 30 September 2026. Quotations from price lists are in Polish, as published by the companies. Read the original in Polish.

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